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For Immediate Release


Small Business Seminar Series; Assess Readiness For Business Ownership

If you are considering starting your own business, Catawba Valley Community College’s Small Business Center can help you decide whether that step is right for you.

Beginning Tues., Jan. 12, the Small Business Center will offer “Step Up, Startup,” a series of six seminars running consecutive Tuesday evenings through February 9.

The first seminar in the series, “The Right Stuff,” will be held from 6:30 until 8:30 p.m. on January 12 in the JobLink Center on CVCC’s East Campus.

Participants will weigh the pros and cons of starting a business, including their skill set, experience, personality, life goals, current and future financial needs and tolerance for risk.

“Customers and Market Reach” will be held from 6:30-8:30 p.m., Tues., Jan. 19, on CVCC’s East Campus JobLink Center.

This seminar helps would-be business owners take the guesswork out of determining what products or services will sell. Participants will learn how to analyze their industry and marketplace, identify target customers, scope their competition and formulate their unique competitive advantage.

“The Power of Promotion and Selling” for aspiring entrepreneurs will be held Tues., Jan. 26, from 6:30-8:30 p.m. on CVCC’s East Campus.

This seminar will cover marketing essentials: products, pricing, placement, people and promotions. Participants will learn how to identify and locate their ideal customers and they will learn the art of the sale. Yes, salesmanship is an art!

“Keeping $Score” for aspiring entrepreneurs will be held Tues., Feb. 2, from 6:30-8:30 p.m., on CVCC’s East Campus.

This session introduces participants to several standard scorecards for tracking business performance and health. It will highlight the importance of budgets and accurate forecasting.  It will also clarify key financial concepts: what is meant by positive cash flow, break-even, profit and loss.

“Getting It Up and Running” for aspiring entrepreneurs will be held Tues., February 9, from 6:30-8:30 p.m., on CVCC’s East Campus.

This session deals with the nuts and bolts of running a business: the people, policies and procedures that have to be in place to make it happen. Other important topics covered include what it takes to be official, legal and savvy: the business entity, compliance with local, state and federal regulations, help from outside experts and risk management.

All seminars in the "Step Up, Startup" series are funded by taxpayer dollars and provided at no charge through state grant funds to CVCC.

To register by the noon the day of each seminar, call CVCC’s Small Business Center at 828-327-7000, ext. 4117.


2550 US HIGHWAY 70 SE • HICKORY, NC • 28602-8302 • 828.327.7000
Updated 10.30.2008: Administrator