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Small Business Center - Seminars

Starting a new business? Looking for new ways to expand? Want to add social media to your marketing? Try a Small Business Center seminar!

Seminars and Workshops

Start-up Seminars Series

Class
Date
» You, Inc 9-12-17
» Idea to Opportunity 9-19-17
» Creating the Image, Crafting the Message 9-26-17

» Reaching Customer Targets

10-3-17

» Keeping $ Score $

10-10-17

» Roadmap to Success

10-17-17

» The Art of the Ask (for Non-Profits) 10-26-17

 

Small Business Challenges

Class Date
» Using WordPress to Build Your Website

7-18-17

» Building an A-List Board for Your Non Profit

7-25-17

» Writing a Winning Business Plan

8-11-17
» Sales and Use Tax Workshop

8-17-17

» Introduction to MailChimp

8-22-17

» WAVE Accounting for Your Small Business

8-24-17

» How to Start a Business

8-29-17

» Introduction to QuickBooks

8-31-17

» Intermediate MailChimp

9-5-17

» QuickBooks: Beyond the Basics

9-7-17

» Blogging for Your Website

9-11-17

» Search Engine Optimization for Your Website

9-11-17

» Making an Impact with Social Media

9-14-17

» Finding Your Customers

9-20-17

» Low-Cost Marketing for Small Business

9-22-17

» Selling Products and Services On-Line

9-25-17

» Selling on Amazon and Etsy

9-28-17

» QuickBooks Tips and Tricks

9-29-17

» Using WordPress to Build Your Website

10-3-17

» Writing a Winning Business Plan

10-6-17

» Building Your LinkedIn Profile

10-12-17

» Small Business Resources at the Catawba County Library

10-13-17

» Doing Business with the Federal Government

10-19-17

» Funding Your Business

10-20-17

» Making an Impact with Social Media

10-23-17

» Bookkeeping Basics

10-24-17

» Facebook for Your Small Business 

10-25-17

» Using Paid On-Line Ads to Grow Your Business

10-30-17

» Using YouTube and Videos for Small Business

11-1-17

» Business Tax Essentials

11-3-17

» How to Start a Business

11-16-17

» Strategic Planning 101 for Non-Profits

11-28-17

» Introduction to QuickBooks

11-30-17

» Low-Cost Marketing for Small Businesses

12-5-17

» QuickBooks: Beyond the Basics

12-7-17

 

 

Using WordPress To Build Your Website

A WordPress blog can add to your existing Website or become your business Website. For small business owners without the time to learn how to use CSS or HTML or the money to hire a graphics designer and web developer, WordPress blogs offer an inexpensive method to get your company’s name and stories published through the internet. Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. Publishing stories and interesting content thru a blog is a powerful companion to your Facebook Page, LinkedIn Profile and Twitter stream. This three hour sessions shows participants how to get started on WordPress, choose a template, develop content, and connect to other social media.

Tuesday, July 18, 2017, 6:00 PM - 9:00 PM
CVCC Corporate Development Center
Register on-line
Call (828) 327-7000, ext. 4117 to register.


Building an A-List Board for Your Non Profit

When you take a look at your board of directors what do you see? Worker bees exhausted from the daily grind of keeping the organization running? Board members who are not engaged? This workshop evaluates the strengths and weaknesses of your board. Participants will gain a clear understanding of who “could” and “should” be on their board of directors as well as processes and procedures to ensure that board members are screened, equipped, and empowered to generate impact for your organization.

Tuesday, July 25, 2017, 9:00 AM - 12:00 PM
CVCC Corporate Development Center
Register on-line
Call (828) 327-7000, ext. 4117 to register.


Writing a Winning Business Plan

A business plan is not a document that should be put away on your shelf to collect dust. A business plan is your map to laying out the actions you need to take to achieve profits and success. It’s also something that must be updated to reflect changes in your business and changes in the competitive environment. This three-hour workshop shows participants the significance of a well-written business plan, focusing on the audience for the plan, and key elements which should be included such as a marketing plan and financial projections.

Friday, August 11, 2017, 11:30 PM - 1:00 PM
CVCC Corporate Development Center
Register on-line
Call (828) 327-7000, ext. 4117 to register.


Sales and Use Tax Workshop

The NC Department of Revenue will host a sales and use tax workshop for small business owners. The workshop will discuss the basics of sales and use taxes including registering for a sales and use tax account, learning about the most common types of sales and use taxes collected, and preparing and filing a sales and use tax return. 
This hands-on workshop is intended to help small business owners better understand their sales and use tax obligations and the proper procedure for filing and paying a sales and use tax return. 
At the end of the seminar, there will be a question and answer session with the presenter and networking possibilities with other business owners.

Thursday, August 17, 2017, 11:30 AM - 1:30 PM
CVCC Corporate Development Center
Register on-line
Call (828) 327-7000, ext. 4117 to register.


Introduction to MailChimp

Small businesses must find ways to consistently reach their customers, and MailChimp is a platform small businesses can use for email marketing and for creating newsletters. Join us for this two-hour introduction to MailChimp and learn how to get started with this powerful and user-friendly program.

Tuesday, August 22, 2017, 6:00 PM - 8:00 PM
CVCC Corporate Development Center, Hickory
Register on-line
or call (828) 327-7000, ext. 4117


WAVE Accounting for Your Small Business

Many new businesses don’t have the budget to pay for an accountant, but still must track their finances. Wave is free accounting software that businesses can use to keep up with their books, plus handle basic invoicing and receipt scanning. Join us for this lunch seminar to learn about Wave and determine how it can assist your start-up or small business.

Thursday, August 24, 2017, 11:30 AM - 1:00 PM
CVCC Corporate Development Center, Hickory
Register on-line
or call (828) 327-7000, ext. 4117


How to Start a Business

Understand the basics of starting a business in this seminar that takes you from idea to opportunity. Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea. Discover the resources available to help you start and successfully operate your business.

Tuesday, August 29, 2017, 4:00 PM - 6:00 PM
CVCC Corporate Development Center, Hickory
Register on-line
or call (828) 327-7000, ext. 4117


Introduction to QuickBooks

Intro to QuickBooks gets new and prospective small business owners started using QuickBooks, focusing on navigating the home page, using QuickBooks lists, and the chart of accounts. In this hands-on session, participants work through using QuickBooks to create a company file and practice recording sales and managing expenses. The session provides an overview on how QuickBooks can be used to manage a small business’ finances.

Thursday, August 31, 2017, 9:00 AM - 12:00 PM
CVCC Corporate Development Center, Hickory
Register on-line
or call (828) 327-7000, ext. 4117


Intermediate MailChimp

Small businesses must find ways to consistently reach their customers, and MailChimp is a platform small businesses can use for email marketing and for creating newsletters. Join us for this two-hour introduction to MailChimp and learn how to get started with this powerful and user-friendly program.

Tuesday, September 5, 2017, 6:00 PM - 8:00 PM
CVCC Corporate Development Center, Hickory
Register on-line
or call (828) 327-7000, ext. 4117


QuickBooks: Beyond the Basics

This class will expand on the “Introduction To QuickBooks” seminar, covering more complex transactions that participants might encounter in running their business including: receiving payments and paying bills, managing accounts receivable and accounts payable, reconciling bank and credit card accounts, and how to generate and understand the financial reports (Profit & Loss and Balance Sheet) which small businesses need to monitor and analyze to manage their business and to close the year-end books.

Thursday, September 7, 2017, 9:00 AM - 12:00 PM
CVCC Corporate Development Center, Hickory
Register on-line
or call (828) 327-7000, ext. 4117


Blogging for Your Website

As a small business owner, you may have thought, “My website content is good enough as it is… I don’t need a blog, do I?” But the truth is, if you care about Search Engine Optimization (SEO), blogging should be a high on your priority list. This session shows you how can you use Blogging to properly to improve SEO on your website as well as a tips for effective blogging.

Monday, September 11, 2017, 11:30 AM – 1:00 PM
CVCC Corporate Development Center, Hickory
Register on-line
or call (828) 327-7000, ext. 4117


Search Engine Optimization for Your Website

Getting a website up and running is great, but having customers find your website on the internet is even better! This seminar provides participants with search engine optimization strategies for improving visibility and driving traffic to their web site by focusing on key words, links, and URLs.

Monday, September 11, 2017, 11:30 AM - 1:00 PM
CVCC Corporate Development Center, Hickory
Register on-line
or call (828) 327-7000, ext. 4117


 

Making an Impact with Social Media

With so many social media options and sites, what is right for your business? This three hour seminar reviews the popular social media sites covered in previous seminars and helps small business owners identify what is appropriate for their business to move to the next level. Participants learn tips and tactics to use social media wisely and productively and develop a social media marketing plan tailored for their individual business.

Thursday, September 14, 2017, 5:30 PM - 8:30 PM
CVCC Alexander Center For Education, Taylorsville
Register on-line
or call (828) 327-7000, ext. 4117


Finding Your Customers

Market research isn’t just for startups; it’s an important ongoing process for every small business. Developing a focused and effective marketing plan requires up-to-date market analysis. Discover the variety of market research tools that will give you critical information about your industry and customers. Get the data you need to test the feasibility of a new business, find the competition and potential customers interested in your proposed product or service.

Wednesday, September 20, 2017, 11:30 AM - 1:30 PM
Catawba County Library, Newton
Register on-line
or call (828) 327-7000, ext. 4117


Low-Cost Marketing for Small Business

Marketing for the 21st Century small business is more dynamic and challenging than ever. To stretch your marketing dollars, it’s critical to focus on your target markets and identify strategies Discover how to most effectively and efficiently use the many marketing tools available. Gain insights to understand and reach your customer, analyze your industry and business environment and focus on low-cost marketing techniques to promote your business.

Friday, September 22, 2017, 11:30 AM - 1:30 PM
Catawba County Library, Newton
Register on-line
Call (828) 327-7000, ext. 4117


Selling Products and Services On-Line

One way to expand your market is to sell products online. This session will explore the features of well-known e-commerce hosts such as the eBay Store and Amazon.com, as well as other options for creating an online store. PayPal and other payment gateways will also be discussed.

Monday, September 25, 2017, 5:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory
Register on-line
Call (828) 327-7000, ext. 4117 to register.


Selling on Amazon and Etsy

Amazon and Etsy provide strong platforms for on-line sales, with infrastructure to support many business functions. This seminar shows attendees the pros and cons of working with Amazon and Etsy, and provides direction for getting started with these well-established platforms.

Thursday, September 28, 2017, 5:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory
Register On-line
Call (828) 327-7000, ext. 4117 to register.


QuickBooks Tips and Tricks

QuickBooks is the most popular accounting software for small businesses. Join QuickBooks Pro Jeff Weathers for some time-saving tricks for using QuickBooks for your small business. A segment of this session is reserved for participant.

Friday, September 29, 2017, 11:30 AM-1:00 PM
CVCC Corporate Development Center, Hickory
Register on-line
Call (828) 327-7000, ext. 4117 to register.


Using WordPress To Build Your Website

A WordPress blog can add to your existing Website or become your business Website. For small business owners without the time to learn how to use CSS or HTML or the money to hire a graphics designer and web developer, WordPress blogs offer an inexpensive method to get your company’s name and stories published through the internet. Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. Publishing stories and interesting content thru a blog is a powerful companion to your Facebook Page, LinkedIn Profile and Twitter stream. This three hour sessions shows participants how to get started on WordPress, choose a template, develop content, and connect to other social media.

Thursday, October 5, 2017, 6:00 PM - 9:00 PM
CVCC Alexander Center For Education, Taylorsville
Register on-line
Call (828) 327-7000, ext. 4117 to register.


Writing a Winning Business Plan

A business plan is not a document that should be put away on your shelf to collect dust. A business plan is your map to laying out the actions you need to take to achieve profits and success. It’s also something that must be updated to reflect changes in your business and changes in the competitive environment. This three-hour workshop shows participants the significance of a well-written business plan, focusing on the audience for the plan, and key elements which should be included such as a marketing plan and financial projections.

Friday, October 6, 2017, 11:30 AM - 1:00 PM
CVCC Corporate Development Center, Hickory
Register on-line
Call (828) 327-7000, ext. 4117 to register.


Building Your LinkedIn Profile

Using LinkedIn to Contribute, Collaborate, Connect, and Cram (research) is different than just “having a profile.” In this three-hour workshop participants learn to setup their profile, fine-tune their profile to create maximum marketing impact, and develop strategies for using LinkedIn to create networks and build partnerships to grow business.

Wednesday, October 11, 2017, 5:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory
Register on-line
Call (828) 327-7000, ext. 4117 to register.


Small Business Resources at the Catawba County Library

The Catawba County Library offers many resources to assist small businesses, from research tools to producing prototypes and samples. This seminar will cover NC Live, a database available to NC library patrons Small Business as well as equipment to assist small business owners and entrepreneurs including 3-D printing, computer printing, and cut/sew equipment. Join us to find out what FREE resources you can access through the Catawba County library system.

Friday, October 13, 2017, 12:00 PM - 1:00 PM
Catawba County Library, Newton
Register on-line
Call (828) 327-7000, ext. 4117

 


Doing Business with the Federal Government

You believe your small business has a product or service the Federal Government can use – but how do you sell to Uncle Sam? Where do you begin? What about the forms and red tape? Selling to the Federal Government can be an overwhelming endeavor through a maze of agencies and regulations. This information packed workshop will provide attendees with first step priority actions to identify and create opportunities, and begin their adventure into the Federal market.

Thursday, October 19, 2017, 11:30 AM - 1:00 PM
CVCC Corporate Development Center, Hickory
Register on-line
Call (828) 327-7000, ext. 4117 to register.


Funding Your Business

Securing funding for a small business remains a top challenge in this turbulent environment. This three hour program consists of panel discussions with local bankers, financial organizations, and public and private resources to help small business owners and prospective business owners understand the current lending environment and identify options available for funding. Each session will be followed with Q&A sessions for participants to ask questions and interact with panel members.

Friday, October 20, 2017, 11:30 AM - 1:00 PM
CVCC Corporate Development Center, Hickory
Register on-line
Call (828) 327-7000, ext. 4117 to register.


Making an Impact with Social Media

With so many social media options and sites, what is right for your business? This three hour seminar reviews the popular social media sites covered in previous seminars and helps small business owners identify what is appropriate for their business to move to the next level. Participants learn tips and tactics to use social media wisely and productively and develop a social media marketing plan tailored for their individual business.

Monday, October 23, 2017, 5:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory
Register on-line
Call (828) 327-7000, ext. 4117 to register.


Bookkeeping Basics

Gain a workable knowledge of how to properly record financial transactions for your business. Discover the three most important financial reports and how to use them to make the best-informed business decisions. If you’re a new business owner or need a refresher on the basics of accounting, this seminar is designed for you.

Tuesday, October 24, 2017, 6:00 PM - 8:00 PM
CVCC Corporate Development Center, Hickory
Register on-line
Call (828) 327-7000, ext. 4117 to register.


Facebook for Your Small Business

Facebook is used by millions to communicate and share information. And now more small businesses are using Facebook as a way to get on-line and share information. This seminar shows small business owners how to set up a Facebook business page, as well as use Facebook promotions and advertising to make an impact for their business on-line.

Wednesday, October 25, 2017, 5:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory
Register on-line
Call (828) 327-7000, ext. 4117 to register.


Using Paid On-Line Ads to Grow Your Business

Participants will learn about different options to advertise our business using online resources. These options are often easier and much less expensive than traditional advertising. We will discuss social media advertising through major platforms such as Facebook, Twitter, Pinterest, as well as Google adwords and other options.

Monday, October 30, 2017, 5:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory
Register on-line
Call (828) 327-7000, ext. 4117 to register.


Using YouTube and Videos for Small Business

The use of online videos, primarily those on YouTube is making a huge impact on the way we do business today. Videos are seen by millions of people and business owners use them to make an impact online and bring customers to their stores. This seminar shows small business owners how to set up their YouTube account and make great videos with a small business budget. You will learn tactics that will work best for your business.

Wednesday, November 1, 2017, 5:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory
Register on-line
Call (828) 327-7000, ext. 4117 to register.


Business Tax Essentials

Ready to get your business started, but want to make sure you’re properly handing your taxes? This seminar presented by the NC Department of Revenue covers the basics of tax compliance ranging from registering your business, to withholding from employees, and sales and use tax requirements. Information will be provided on a program for businesses that have fallen behind on sales and use, withholding, and other trust taxes. At the end of the seminar, there will be a question and answer session and networking possibilities with other business owners.

Friday, November 3, 2017, 9:00 AM - 11:00 AM
CVCC Corporate Development Center, Hickory
Register on-line
Call (828) 327-7000, ext. 4117 to register.


How to Start a Business

Starting a business is a daunting task that can be overwhelming. Where do you start, and what do you need to know? This two-hour program provides an in-depth walk-through of the mechanics of developing a business concept, evaluating business feasibility, licensing and basics of startup costing.

Thursday, November 16, 2017, 4:00 PM - 6:00 PM
CVCC Alexander Center For Education, Taylorsville
Register on-line
or call (828) 327-7000, ext. 4117


Strategic Planning 101 for Non-Profits

To be successful a non-profit should always have a detailed strategic plan. Participants will learn key components in the strategic planning process and how to engage the appropriate board members, staff, volunteers, and/or stakeholders in the process. This workshop offers a roadmap for non-profits who want an overview of strategic planning from start to finish as well as some practical tools to use along the way.

Tuesday, November 28, 2017, 9:00 AM - 12:00 PM
CVCC Corporate Development Center, Hickory
Register on-line
or call (828) 327-7000, ext. 4117


Introduction to QuickBooks

Intro to QuickBooks gets new and prospective small business owners started using QuickBooks, focusing on navigating the home page, using QuickBooks lists, and the chart of accounts. In this hands-on session, participants work through using QuickBooks to create a company file and practice recording sales and managing expenses. The session provides an overview on how QuickBooks can be used to manage a small business’ finances.

Thursday, November 30, 2017, 9:00 AM – 12:00 PM
CVCC Corporate Development Center, Hickory
Register on-line
or call (828) 327-7000, ext. 4117


Low-Cost Marketing for Small Business

Marketing for the 21st Century small business is more dynamic and challenging than ever. To stretch your marketing dollars, it’s critical to focus on your target markets and identify strategies Discover how to most effectively and efficiently use the many marketing tools available. Gain insights to understand and reach your customer, analyze your industry and business environment and focus on low-cost marketing techniques to promote your business.

Tuesday, December 5, 2017, 4:00 PM - 6:00 PM
CVCC Alexander Center For Education, Taylorsville
Register on-line
Call (828) 327-7000, ext. 4117


QuickBooks: Beyond the Basics

This class will expand on the “Introduction To QuickBooks” seminar, covering more complex transactions that participants might encounter in running their business including: receiving payments and paying bills, managing accounts receivable and accounts payable, reconciling bank and credit card accounts, and how to generate and understand the financial reports (Profit & Loss and Balance Sheet) which small businesses need to monitor and analyze to manage their business and to close the year-end books.

Thursday, December 7, 2017, 9:00 AM - 12:00 PM
CVCC Corporate Development Center, Hickory
Register on-line
or call (828) 327-7000, ext. 4117


Your own business, your own boss,

but...

where do you start?

Call the Small Business Center
at Catawba Valley Community College
(828) 327-7000, ext. 4117

 

Jason Owens teaching Sales WorkshopMatt Redisill teaching Power of Email MarketingMel Steiner at Alexander Central