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Small Business Center

Seminars & Workshops WINTER/SPRING 2016

Sponsored by the North Carolina Community College Small Business Center Network. No cost to the public

Startup Seminar Series
Date
» You, Inc

Tue Feb 9th

» From Idea to Opportunity

Tue Feb 16th

» Creating the Image, Crafting the Message

Tue Feb 23

» Reaching Customer Targets

Tue March 1st

» Keeping $ Score $

Tue March 8th

» Roadmap to Success

Tue March 15th

Small Business Challenges
Date
The Right Legal Structure For Your Business Wed Jan 13
Introduction to QuickBooks Thurs Jan 14
How To Start A Business (Alexander County) Thurs Jan 14
Social Media Marketing  Tue Jan 19
QuickBooks Part #2 - Beyond The Basics Thurs Jan 21
Making An Impact With Social Media Thurs Jan 21
Marketing Your Business With Facebook Tue Jan 26
Using Paid Ads To Grow Your Business Thurs Jan 28
ecommerce - Selling Products On-Line Mon Feb 8
Preparing For A Business Loan POSTPONED - NEW DATE TBD
Bookkeeping Basics (Alexander County) Thurs Feb 11
ecommerce - Creating An On-Line Store DATE CHANGE Thurs Feb 18
How To Write A Business Plan Thurs March 3
Building Your LinkedIn Profile Thurs March 10
Sales Workshop For Small Business Tue March 15
QuickBooks Tips & Tricks Wed March 16
Shop Local-Buy Local-Invest Local To Grow Your Small Business Thurs March 17
SEO Optimization - Driving Customers To Your Website Fri March 18
Business Taxes (Alexander County) Thurs March 22
How To Find Your Customers (Newton Library) Tues April 5
How To Do Business With The Federal Government Thurs April 7
Making A Splash Without Much Cash Tue April 12
Social Media Tips &Tricks For Small Business Wed April 13
Getting Your Small Business On-Line (Alexander County) DATE CHANGE Thurs April 21
Financing Your Business Tue April 19
Social Media Overview  DATE CHANGE Tue Aug 30
Mastering MailChimp Thurs April 28
Basics Of Selling On eBay  DATE CHANGE Tue July 26
Doing Business With Catawba County Wed May 11
Building Your Small Business On eBay  DATE CHANGE Thurs July 28
Creating Your eBay Store  DATE CHANGE Tue Aug 2
Introduction To QuickBooks Tues May 31
Check Back for Additional Offerings!

 

SMALL BUSINESS CHALLENGES

The Right Legal Structure For Your Business

Small business owners must determine the legal structure their business should take which makes sense for both their business and personal lives.  Making the decision between sole proprietorship, Limited Liability Company, and Corporation have important ramifications in a business' ability to protect itself from business risks.  Local attorney Henry Morphis reviews the basics of each type of legal structure, their pros and cons, and how they can protect a business.  The last segment of this session is reserved for a Q&A session.

Meet the instructor - Henry Morphis

Wednesday January 13, 2016, 11:30 AM - 1:00 PM
CVCC Corporate Development Center, Hickory

Click here to register on-line or
call 828-327-7000, ext 4117


Introduction To QuickBooks

Intro to QuickBooks gets new and prospective small business owners started using QuickBooks, focusing on navigating the home page, using QuickBooks lists, and the chart of accounts.  In this hands-on session, participants work through using QuickBooks to create a company file and practice recording sales and managing expenses.  The session provides an overview on how QuickBooks can be used to manage a small business' finances.

Meet the instructor - Jeff Weathers

Thursday January 14, 2016, 9:00 AM - 12:00 PM (click here to register on-line)
also
Tuesday, May 31, 2016, 9:00 AM - 12:00 PM (click here to register on-line)

CVCC Corporate Development Center, Hickory
Call 828-327-7000, ext 4117


How To Start A Business

Understand the basics of starting a business in this seminar that takes you from idea to opportunity.  Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more.  Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea.  Discover the resources available to help you start and successfully operate your business.


Thursday January 14, 2016, 4:00 - 6:00 PM
CVCC Center for Education, Taylorsville

Click here to register on line
or call 828-327-7000, ext. 4117

 


Social Media Marketing 

For those business owners who might not yet be using social media, this is the class for you!  In this seminar, you will learn about Facebook, Twitter, LinkedIn, Pinterest, photos and videos as well as newer platforms you should use to market your business.  You will see why this is a marketing strategy you do not want to overlook.

Meet the Instructor - Matt Rudisill

Tuesday January 19, 2016, 5:30 - 8:30 PM
CVCC Corporate Development Center, Hickory

Click here to register on-line or
call 828-327-7000, ext 4117

 


QuickBooks Part 2 - Beyond The Basics

This class will expand on the "Introduction To QuickBooks" seminar, covering more complex transactions that participants might encounter in running their business including: receiving payments and paying bills, managing accounts receivable and accounts payable, reconciling bank and credit card accounts, and how to generate and understand the financial reports (Profit & Loss and Balance Sheet) which small businesses need to monitor and analyze to manage their business and to close the year-end books

Meet the instructor - Jeff Weathers

Thursday January 21, 2016, 9:00 AM - 12:00 PM (click here to register on-line)

CVCC Corporate Development Center, Hickory
Call 828-327-7000, ext 4117


Making An Impact With Social Media

Participants will lean how to use their online knowledge to grow their business and take it to the next level.  We will discuss tips and tactics to use social media wisely and productively.  The outcome of this class should be a social media marketing plan of actions for each participant.

Meet the Instructor - Matt Rudisill

Thursday January 21, 2016, 5:30 - 8:30 PM
CVCC Corporate Development Center

Click here to register on-line or
call 828-327-7000, ext 4117


Marketing Your Business With Facebook

Participants will learn the basics of setting up a Facebook business page as well as information about promotions, advertisements, and making a huge impact for your business online.

Meet the Instructor - Matt Rudisill

Tuesday January 26, 2016, 5:30 - 8:30 PM
CVCC Corporate Development Center

Click here to register on-line or
call 828-327-7000, ext 4117

 


Using Paid On-Line Ads To Grow Your Business

Participants will learn about different options to advertise our business using online resources.  These options are often easier and much less expensive than traditional advertising.  We will discuss social media advertising through major platforms such as Facebook, Twitter, Pinterest, as well as Google adwords and other options.

Meet the Instructor - Matt Rudisill

Thursday January 28, 2016, 5:30 - 8:30 PM
CVCC Corporate Development Center

Click here to register on-line or
call 828-327-7000, ext 4117


 

Doing Business With The Federal Government

You believe your small business has a product or service the Federal Government can use – but how do you sell to Uncle Sam?  Where do you begin?  How do you compete with large businesses?   What about the forms and red tape?  Selling to the Federal Government can be an overwhelming endeavor through a maze of agencies and regulations.  This information packed workshop will provide attendees with first step priority actions to identify and create opportunities, and begin their adventure into the Federal market. 

DATE CHANGE TO Thursday April 7, 2016, 4:00 - 6:00 PM
CVCC Corporate Development Center

Click here to register on-line or
call 828-327-7000, ext 4117

 


eCommerce - Selling Products On-Line

One way to expand your market is to sell products online. We will explore the features of well-known e-commerce hosts such as the eBay Store and Amazon.com, as well as other options for creating an online store. PayPal and other payment gateways will also be discussed. 

Meet the Instructor - Matt Rudisill

Monday February 8, 2016, 5:30 - 8:30 PM
CVCC Corporate Development Center

Click here to register on-line or
call 828-327-7000, ext 4117

 


 Preparing For A Business Loan

 
Are you thinking about applying for a business loan?  Join us for this lunch session with Tommy Dennison from The Support Center, where we will review the information that you need to assemble for your business loan application.  A segment of this session will be a Question & Answer session, where you can ask questions about the lending process.

Wednesday May 25, 2016, 11:30 -1:00 PM
CVCC Corporate Development Center

Click here to register on-line or
call 828-327-7000, ext 4117


Basics of Bookkeeping 

Gain a workable knowledge of how to properly record financial transactions for your business.  Discover the three most important financial reports and how to use them to make the best-informed business decisions.  If you're a new business owner or need a refresher on the basics of accounting, this seminar is designed for you.

Thursday February 11, 2016, 6:00 - 8:00 PM
CVCC Center For Education, Taylorsville

Meet The Instructor - Jesse Braswell

Click here to register on-line or
call 828-327-7000, ext 4117


eCommerce - Creating An On-Line Store 

Do you want to sell online and reach more people with better marketing concepts? Now is the time to set up your online store! In this seminar, you will learn the basics of setting up your online presence and actually leave with a fully functional operating store where your products will be available to the world.

Meet the Instructor - Matt Rudisill


DATE CHANGE TO FEBURARY 18TH 5:30 - 8:30 PM
CVCC Corporate Development Center

Click here to register on-line or
call 828-327-7000, ext 4117


How To Write A Business Plan

A business plan can be the most important tool a small business owner has. Learn how to turn your ideas into a solid plan for financing and long-term success. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan.  Find out how marketing, operations, and finance are interrelated.  Discover how a business plan is used by potential lenders, the dos and don'ts of writing a plan and steps for making the process easy. This seminar is designed for new and established business owners.

Meet the Instructor - Matt Rudisill

Thursday March 3, 2016, 5:30 - 8:30 PM
CVCC Corporate Development Center

Click here to register on-line or
call 828-327-7000, ext 4117

 


Building Your LinkedIn Profile

Using LinkedIn to Contribute, Collaborate, Connect, and Cram (research) is different than just “having a profile.”  In this three-hour workshop participants learn to setup their profile, fine-tune their profile to create maximum marketing impact, and develop strategies for using LinkedIn to create networks and build partnerships to grow business.

Meet the Instructor - Teddy Burriss

Thursday March 10, 2016, 5:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory

Click here to register on line
or call 828-327-7000, ext. 4117



Sales Workshop For Your Small Business

Ever wanted more customers but didn’t know how to get them?  Tired of being discouraged about your sales efforts?  Ready to find more time for boosting your revenue? 

In The Sales Workshop participants review over a dozen channels for getting their goods and services to the market and then decide which strategies are the best fit for their business.

Then attendees learn how a simple pencil and a sheet of paper is the most valuable sales tool you will ever have as the instructor leads participants through a one-page exercise that keeps deals from falling between the cracks.

The workshop concludes with a look at how to limit the negative side effects of losing a deal.  The instructor leads participants through a brief sales simulator to show how you can break the failure cycle and turn it around.
Meet the Instructor - Jason Owens

Tuesday March 15, 2016, 9:00 AM - 12:00 PM
CVCC Corporate Development Center, Hickory

Click here to register on line
or call 828-327-7000, ext. 4117


QuickBooks Tips & Tricks

QuickBooks is the most popular accounting software for small businesses.  Join QuickBooks Pro Jesse Brasswell for some time-saving tricks for using QuickBooks for your small business.  A segment of this session is reserved for participant.

Meet the Instructor - Jesse Braswell

Wednesday March 9, 2016, 11:30 AM - 1:00 PM
CVCC Corporate Development Center, Hickory

Click here to register on-line or
call 828-327-7000, ext 4117

 


Shop Local-Buy Local-Invest Local To Grow Your Small Business

Learn how to generate a dynamic Shop Local strategy to help your business, your town and your county.  Because keeping more money in the local economy creates a foundation for real economic growth, it's important to add the power of Social Media to rev up traditional local marketing efforts and build a higher level of enthusiasm for reaching current and future customers. This is where the New Media—on the air —connects with old-fashioned customer service on the ground to appeal to an ever-widening audience that is searching and making purchase decisions online.

Meet the Instructor - Martin Brossman

Thursday March 17, 2016, 5:30 PM - 8:30 PM
CVCC Corporate Development Center, Hickory

Click here to register on line
or call 828-327-7000, ext. 4117


SEO Optimization - Driving Customers To Your Website

You have a website, but you need to make sure your customers see it...how do you use keyword tools, analytics and search optimization techniques to make your site more effective?  This three hour seminar will review these elements and show you how to make your website more visible to your customers.

Meet the Instructor - Martin Brossman

Friday March 18, 2016, 9:00 AM - Noon
CVCC Corporate Development Center, Hickory

Click here to register on line
or call 828-327-7000, ext. 4117


Your Small Business Taxes
 
Gain a solid understanding of taxes required for small business owners and develop the best tax strategy for your business.  Become familiar with the latest tax forms and procedures for both state and federal taxes.  Discover how everyday business decisions can have tax implications that can affect your bottom line.  This seminar is important for both new and experienced business owners.

Meet the Instructor - Mel Steiner

Thursday March 22, 2016, 5:30-8:30 PM
CVCC Center For Education, Taylorsville

Click here to register on-line or
call 828-327-7000, ext 4117
 


 


How To Find Your Customers

Market research isn't just for startups; it's an important ongoing process for every small business.  Developing a focused and effective marketing plan requires up-to-date market analysis. Discover the variety of market research tools that will give you critical information about your industry and customers.  Get the data you need to test the feasibility of a new business, find the competition and potential customers interested in your proposed product or service.

Tuesday April 5, 2016, 5:30-7:30 PM
Catawba County Library, 115 West C Street, Newton

Click here to register on line
or call 828-327-7000, ext. 4117


Making A Splash Without Much Cash

Marketing doesn't have to cost an arm and a leg.  This workshop will teach you how to draw customers to your business without breaking the bank.  You'll learn low-cost (and some NO-cost) methods of building your business, such as how to create an un-brochure, selling the business by selling YOU, and how to maximize your effectiveness while minimizing your expenditures.

Meet the Instructor - Russ Seagle

Tuesday April 12, 2016, 5:30-8:30 PM
CVCC Corporate Development Center, Hickory

Click here to register on-line or
call 828-327-7000, ext 4117

Social Media Tips & Tricks

Participants receive an update on social media platforms as well as time-saving techniques for promoting their business.  A segment of the program is reserved for a Q&A session so attendees can get their specific questions answered from a social media expert.

Wednesday April 13, 2016, 11:30 AM - 1:00 PM
CVCC Corporate Development Center, Hickory

Click here to register on-line or
call 828-327-7000, ext 4117


Getting Your Small Business On-Line

You're getting your business up and running and now you're ready to go on-line and let the world know that you exist.  But how do you build your on-line presence on a budget?  This 3-hour program gives you concrete steps to make an immediate impact and begin reaching your customers on the web.  Participants learn how to set up their businesses on Google Places, as well as create a Facebook business page to start promoting their business without breaking the bank.

Meet the Instructor - Matt Rudisill

DATE CHANGE TO Thursday April 21, 2016, 5:30 - 8:30 PM
CVCC Center for Education, Taylorsville

Click here to register on-line or
call 828-327-7000, ext 4117


Financing Your Small Business

Financing continues to be a challenge for many small business owners.  Questions range from, Who will give me money for my business idea and what do they need from me? to, How will this business make money and will it be enough to pay back a loan or attract an investor? Get to the heart of business financing in this seminar that answers your questions.  Explore the advantages and disadvantages of the different types of funding sources and how to choose the right one for your needs.  Discover the keys to financing success.

Meet the Instructor - Byron Hicks

Tuesday April 19, 2016, 4:00 - 6:00 PM
CVCC Corporate Development Center, Hickory
 

Click here to register on-line or
call 828-327-7000, ext 4117


Social Media Overview For Small Business

Social media has transformed marketing, providing small businesses and start-ups with economical alternatives for reaching their target customers.  But social media platforms evolve at a rapid pace, so small businesses must determine how to prioritize their marketing activities.  This three-hour session provides an overview of how businesses use popular social media sites such as Facebook, Twitter, and LinkedIn to promote their message and helps participants determine which are the best for their business

Meet the Instructor - Teddy Burriss 

DATE CHANGE Tuesday August 30, 2016, 5:30 - 8:30 PM
CVCC Corporate Development Center, Hickory

Click here to register on line
or call 828-327-7000, ext. 4117 
 


 

Mastering MailChimp

Small businesses must find ways to consistently reach their customers, and MailChimp is a platform small businesses can use for email marketing and for creating newsletters.  Join us for this two-hour introduction to MailChimp and learn how to get started with this powerful and user-friendly program. 

Meet the Instructor - Teddy Burriss

Thursday April 28, 2016, 6:00 PM - 8:00 PM
CVCC Corporate Development Center, Hickory

Click here to register on line
or call 828-327-7000, ext. 4117

 


The Basics Of Selling on eBay

With more than 100 million active users globally, eBay is the world's largest online marketplace, where practically anyone can buy and sell practically anything.  Founded in 1995, eBay connects a diverse and passionate community of individual buyers and sellers, as well as small businesses.  Many individuals have created their own business through selling products on eBay.  This three-hour overview gives participants the basics to get up and running on eBay, showing them how to open their account and create listings, through using PayPal to accept and complete transactions. 

Meet the Instructor - Nick Hawks

NEW DATE Tuesday July 26, 2016, 5:30-8:30 PM
CVCC Corporate Development Center, Hickory

Click here to register on line
or call 828-327-7000, ext. 4117  


Doing Business With Catawba County

From buying supplies to contracting for janitorial and lawn care services, Catawba County and local city governments use all types of small businesses.  Debbie Anderson, Purchasing Manager for Catawba County Government, will lead this session and will describe the County’s vendor programs and purchasing process models including Request for Quote (RFQ), Invitation to Bid (ITB), Request for Proposal (RFP).  Find out what you need to know to locate local contract opportunities.

Wednesday May 11, 2016, 11:30AM - 1:00 PM
CVCC Corporate Development Center, Hickory

Click here to register on line
or call 828-327-7000, ext. 4117 


Building Your Small Business on eBay

This session is for individuals having knowledge/experience of selling on eBay who want to establish a continual retail presence on eBay. Topics in this fast-paced session will include: Starting and growing an eBay business, Finding merchandise to sell, Creating professional listings, Marketing your business on eBay, Managing active listings, Resolving issues & feedback, and protecting your eBay business. Plus learn those "tricks of the trade" that you have to know to become an eBay PowerSeller!

Meet the Instructor - Nick Hawks

NEW DATE Thursday July 28th, 2016, 5:30-8:30 PM
CVCC Corporate Development Center, Hickory

Click here to register on line
or call 828-327-7000, ext. 4117 


Creating Your eBay Store
 

Participants go to the next level of their eBay e-commerce experience. This 2 1/2 hour hands-on course is a fantastic way to provide a step-by-step approach to those individuals who are ready to become eBay Store owners. You will learn how to start, brand, and optimize your eBay store website. Understand how to market your eBay store more effectively with email newsletters, traffic reports, and the markdown manager sales tool. Learn how to use the "Quick Store Tune-up" feature and "Manage My Store" page to customize your eBay Store, plus learn tips for search engine optimization that will bring even more internet shoppers to your eBay Store!! (Participants will work on-line, so class size is limited.)

Meet the Instructor - Nick Hawks

NEW DATE Tuesday August 2, 2016, 5:30-8:00 PM
CVCC Corporate Development Center, Hickory

Click here to register on line
or call 828-327-7000, ext. 4117 



 

 
2550 US HIGHWAY 70 SE • HICKORY, NC • 28602-8302 • 828.327.7000
828.327.7000
Updated 05.03.2016: Small Business Center